Modern Luxury Feature

Our Founder, Mehrnush Sadaat was featured in Modern Luxury Magazine! Read the full article below:

Whether taking a break from drinking for the night or forever, the new nonalcoholic bottle shop Soberish (@besoberish) is here to help you shop for your next alcohol free happy hour. “The name Soberish is fun and lighthearted, but born out of the concept that being ‘sober’ has a personal meaning for each individual,” says shop owner and founder Mehrnush Saadat. 

The idea stemmed from a New Year’s Eve party where one of Saadat’s friends sipped a beautiful bottle of Delta 8 Flora, a feminine, nonalcoholic cocktail infused with cannabis. As she marveled at the elevated drinking experience, she wanted to create a place for women to feel informed and educated while purchasing similar items. 

“I thought about my inner circles and how more women were drinking less and preferring CBD and THC products,” says Saadat. “And while the products were evolving and the marketing was slowly becoming more chic for these brands, the shopping experience was less than desirable. Personally, every time I had ever entered a ‘smoke shop’ or ‘headshop,’ it felt so masculine, whether it was positioned to look like a sterile medical facility or a funky, hippie health food store.” 

Shortly after, Soberish was born. 

With airy industrial ceilings, lush greenery, and accents of peach and pink, the store is a one-stop shop for all things sober-curious—think CBD and THC products as well as nonalcoholic beer, wine, functional beverages, and health supplements from brands like De Soi, Pathfinder, and Fungtn. The interior reflects Saadat’s background in the luxury cosmetics industry—each product is beautifully packaged and displayed for an ultra-chic, welcoming shopping experience that includes year-round gift wrapping. 

Find out what the buzz is about with Soberish’s weekly in-store tastings, plus future mocktail classes and educational events.