The sober curious lifestyle is not just a fleeting health trend — it's evolving into a significant cultural shift that's gaining momentum for several compelling reasons. A primary factors is health awareness: More individuals are becoming increasingly health-conscious, taking the time to examine how their daily behaviors, including alcohol consumption, can profoundly affect their overall wellness and quality of life.

Whether taking a break from drinking for the night or forever, the new nonalcoholic bottle shop Soberish (@besoberish) is here to help you shop for your next alcohol free happy hour. “The name Soberish is fun and lighthearted, but born out of the concept that being ‘sober’ has a personal meaning for each individual,” says shop owner and founder Mehrnush Saadat.